Scaling Trust on the Web:

Research report


Website/link: Visit website

Published date: June 22, 2023

Region: Global

Subject tag: Advertising | Algorithmic systems | Child safety | Disinformation and misinformation | Privacy and data protection | Terrorism and violent extremism | Trust and safety

That which occurs offline will occur online, and increasingly there is no choice but to engage with online tools even in a formerly offline space. As the distinction between “real” and “digital” worlds inevitably blurs, we must accept that the digital future—and any trustworthy future web—will reflect all of the complexity and impossibility that would be inherent in understanding and building a trustworthy world offline.

Scaling Trust on the Web, the comprehensive final report of the Task Force for a Trustworthy Future Web, maps systems-level dynamics and gaps that impact the trustworthiness and usefulness of online spaces. It highlights where existing approaches will not adequately meet future needs, particularly given emerging metaversal and generative AI technologies. Most importantly, it identifies immediate interventions that could catalyze safer, more trustworthy online spaces, now and in the future.